5 Signs You Need an AI Chatbot (and 3 Signs You Don't)

Not every site benefits from a chatbot. Here's the honest checklist we walk founders through before they buy.

Chatbots are oversold. Most sites don't need one. Some sites desperately do. Here's how to tell which side you're on.

5 signs you need one

1. Your support inbox repeats the same five questions every day.
2. Visitors abandon checkout because they can't find a clear answer about pricing, shipping, or returns.
3. Your /docs traffic has high pageviews but low conversion.
4. International visitors land in time zones where no human is online.
5. Your support team spends more than 30% of its time on tier-1 questions.

3 signs you don't (yet)

1. You have fewer than 1,000 monthly visitors. Talk to humans first.
2. Your product is consultative, high-touch, and your sales team prefers warm calls.
3. Your content is genuinely sparse — fix that first; then add a bot.